.svg)
Inked Sports was founded in November 2021 as a solution to the increasingly expensive, saturated, and secretive influencer marketing industry.
When college athletes were finally allowed to engage in sponsorship deals beginning Summer 2021, Inked Sports seized the opportunity to help an underserved community of college athletes by connecting them with brands hungry to authentically reach Gen-Z.
.png)
Everything we do at Inked Sports, whether it's working diligently with our brand partners, creating personal connections with our athletes, or hiring the future of this industry, we will always follow these five core values.
Inked Sports taps into a crucially overlooked sector of college athletes. Our case studies have proven that these athletes with a following between 1,000 - 6,000 perform exponentially better and offer a prime marketing ROI compared to other traditional influencers. Our mission is to help empower these athletes while in tandem serving our brands.
Gen-Z spends an average of three hours per day on social media (nearly double the global average) and 63% of Gen-Z shoppers buy products they have seen on their social media feed. The heavy majority of a college athlete's followers (approximately 75%) are Gen-Z, a highly valued audience.
