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Case study
437
5 to 9 Campaign
437 wanted to directly reach college-age women with their new "5 to 9" activewear set. Take a peek at what we accomplished for 437.
what we worked on
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Applications and Selections.
37 amazing female college athletes applied to this deal. We helped 437 make their decision by gathering deeper insights on each applicant's Instagram performance and displaying that information in an easily digestible format.
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Post Strategy and Execution.
Within one week of receiving their items, our athletes were already posting, and thriving. Our strategy was to create posts that felt natural and authentic to each of these athletes, as authenticity is one of the most important factors in strong performance for any form of advertising.
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Campaign Summary.
Once we wrapped up the campaign, we sent 437 an infographic highlighting every part of the sponsorship process, ending with a complete summary of their sponsorships' social media results. Approximately 70% of the audience reached in this campaign were 18-24 years old women interested in beauty and fashion with a whopping 21.05% engagement rate (compared to the 4.84% average engagement rate from your standard influencer), successfully reaching their desired audience and building a new-found strong brand affinity for 437.
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